Otterly AI is an AI search monitoring and generative engine optimization (GEO) platform. It answers one question: when someone asks ChatGPT, Perplexity, or Google about your category, does your brand show up in the answer — and if not, why?
Founded in 2024, Otterly has grown to over 30,000 users and was recognized by Gartner as a Cool Vendor in AI Marketing in 2025. Notable customers include Roche, Garmin, Opera, and BenQ. It holds a 4.8/5 rating on G2 across 250+ verified reviews, with the most consistent praise landing on ease of setup and an intuitive interface.
Unlike Findrix, which closes the loop by writing the actual fixes, Otterly is a monitoring and diagnosis platform. It tells you where your brand appears, which URLs get cited, what your competitors' share of voice looks like, and what on-page factors are blocking AI engines from reading your content. Acting on that information is entirely your job.
| Category | AI search monitoring and GEO diagnostics |
|---|---|
| Engines tracked | 7 total: ChatGPT, Google AI Overviews, Perplexity, Copilot (included); Google AI Mode, Gemini, Claude (paid add-ons) |
| Starting price | $29/mo (Lite), free trial (7–14 days, no card required) |
| Plans | Lite $29 · Standard $189 · Premium $489 · Enterprise (custom) |
| Pricing model | Per prompt slot per month (not per seat or keyword). Unlimited team members on every plan. |
| Multi-country | 50+ markets with localized tracking (Standard and above) |
| Notable customers | Roche, Garmin, Opera, BenQ |
| G2 rating | 4.8/5 (250+ reviews) |
| Affiliate program | 20% recurring for 12 months (via Friends of OtterlyAI — application required) |
| Best for | Solo marketers, small teams, and agencies establishing an AI visibility baseline |
You define a set of natural-language prompts that mirror how your buyers actually ask questions about your industry. Otterly runs those prompts daily (weekly in some Lite configurations) across the four included engines — ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot — and logs four things per answer:
Standard and Premium plans add Link Citations Analysis, ChatGPT Ads tracking, and Agent Analytics (200,000 and 1,000,000 monthly crawler events respectively). Everything sits on top of a per-country layer: Otterly supports 50+ markets with localized answer tracking, the widest multi-country coverage in this price band.
Otterly prices by search prompts per month, not seats or keywords. Every plan includes unlimited team members — a quiet win for agencies. A prompt tracked in two countries uses two slots; one prompt linked to multiple brand reports uses one. Annual billing saves roughly 14–15%.
| Plan | Monthly | Annual (per mo) | Prompts | GEO URL audits | What unlocks |
|---|---|---|---|---|---|
| Lite | $29 | $25 | 15 | 1,000/mo | 1 workspace; 3 GEO recommendations/mo; daily tracking; no API |
| Standard | $189 | $160 | 100 | 5,000/mo | Unlimited workspaces; API (2,000 req/mo) + MCP (2,000 req/mo); Looker Studio; unlimited recommendations; Link Citations; Agent Analytics (200k events/mo); ChatGPT Ads tracking |
| Premium | $489 | $422 | 400 | 10,000/mo | Personal onboarding; API (5,000 req/mo); MCP (5,000 req/mo); Agent Analytics (1M events/mo); multi-country (50+) |
| Enterprise | Custom (from ~$1,000) | Custom | Custom | Custom | SSO; quarterly GEO health check; wire transfer; dedicated customer success manager |
All seven engines Otterly advertises are real, but only four are included in every plan. The remaining three are paid add-ons on every tier:
| Add-on engine | Lite | Standard | Premium |
|---|---|---|---|
| Google AI Mode | $9/mo | $59/mo | $149/mo |
| Gemini | $9/mo | $59/mo | $149/mo |
| Claude | $29/mo | $99/mo | $439/mo |
| Extra 100 prompts | — | $99/mo | $99/mo |
Two practical consequences:
The per-prompt economics also invert: Lite costs ~$1.93 per tracked prompt, Standard ~$1.89, Premium ~$1.22. The cheapest sticker price is the most expensive way to buy prompts — normal SaaS logic, but worth knowing before you anchor on $29.
Most trackers tell you whether you appeared in AI answers. Otterly's GEO Audit (launched September 2025) tries to explain why not, scoring pages across 25+ on-page factors in three parts:
On Standard and above, Otterly also generates Recommendations — a prioritized task list derived from audit findings. Independent reviewers consistently call this best-in-class diagnostics at the price point.
The limitation is the loop ends there: Otterly tells you a page is JavaScript-heavy or answering the wrong fan-out query, but fixing it, writing the missing content, and publishing stays entirely your job. It is a monitoring and diagnosis tool, not an execution tool — the opposite trade from Findrix, which writes the fix for you but costs $49 to enter instead of $29.
| Tool | Entry price | Included engines | Standout | Watch-out |
|---|---|---|---|---|
| Otterly | $29/mo | 4 (ChatGPT, AI Overviews, Perplexity, Copilot) | Cheapest entry; best-in-class 25-factor GEO audit; 50+ country tracking; unlimited seats; daily tracking | AI Mode/Gemini/Claude are add-ons; 15 prompts is a teaser; diagnosis only; no traffic attribution |
| Findrix | $49/mo | 5–7 (varies by plan) | Writes the actual fixes (schema, FAQ, content); open methodology with Wilson confidence intervals; free audit with no signup | Per-site billing; Claude/Grok are add-ons on some plans; newer tool |
| Peec AI | $85–95/mo | Choose 3 of 6 | Unlimited seats; agency workhorse; deeper prompt volume for the money; Looker Studio native | Extra engines cost €80–120/mo; no fix-writing |
| Profound | $399–499/mo | 9+ | Enterprise depth; prompt-volume panels; SOC 2; Ramp case study (7x visibility) | Price and complexity; sales-led; overkill for small teams |
| Semrush AI Toolkit | $99/mo add-on | Semrush engine coverage | Sits inside an existing Semrush workflow | Requires a Semrush subscription first; less GEO-specific |
The honest comparison: buy Otterly to establish your baseline and prove the use case at the lowest credible price — its Lite plan is the lowest-risk entry in the entire category. Move to Findrix when you need fixes written for you and your team lacks an SEO engineer. Move to Peec when you need deeper prompt volume for a single market. The one thing Otterly does best is get you from zero to a real answer about your AI visibility in an afternoon.
Otterly runs the Friends of OtterlyAI referral program: 20% recurring commission on the referred customer's monthly subscription for the first 12 months, paid monthly after a 30-day grace period, with no minimum payout threshold.
The program is not open enrollment — it is limited to agency partners, ambassadors, and other approved applicants. You apply by emailing hello@otterly.ai with an introduction and promotion plan. Paid advertising, discount-code platforms, and self-referrals are prohibited.
The separate Agency Partner Program requires an active Standard, Premium, or Enterprise subscription (not available on Lite or the free trial). Partners get extra prompts (150 on Standard, 500 on Premium), unlimited workspaces, branded reporting via Looker Studio, pitch workspaces for prospecting, co-marketing opportunities, and listing in the OtterlyAI Agency Directory.
Otterly offers a free trial with no credit card required. The length varies by source — the help center says 7 days while the homepage advertises 14 days; confirm at signup. There is no permanently free tier.
A practical first run: add your brand and two competitors, write five prompts that mirror real buyer questions, and let it run for a week. You will get a baseline citation rate and a first GEO audit of your money pages. That baseline is the entire point of Lite; upgrade only when 15 prompts stops being enough.
For a first AI-visibility baseline, yes — it is the cheapest credible way to find out whether ChatGPT and Perplexity cite you at all. The value depends on whether you act on the diagnostics: Otterly tells you what to fix, but nothing is executed for you. If you need the fixes written, budget for a tool that writes them (Findrix) or for developer time.
Seven in total: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot are included in every plan; Google AI Mode, Gemini, and Claude are paid add-ons on every plan. Grok, DeepSeek, and Meta AI are not offered. Only the four included engines support country-level monitoring.
No permanent free tier, but a free trial (7 or 14 days — confirm at signup) with no credit card. The trial is enough to run your own prompts and check whether the GEO Audit surfaces content gaps you did not already know about.
One brand, one market: 15–30. Multiple products or categories: 50–100. Multi-country: multiply by markets — each market spends your prompt budget again, and a 20-prompt set across four markets needs Standard ($189), not Lite. Prompt math, not brand count, decides your tier.
Usable but limited. Unlimited seats on every plan and unlimited workspaces on Standard help. The Agency Partner program adds extra prompts, pitch workspaces, and co-marketing. But there is no native white-label, and prompt allowances stack per brand — the economics favor Peec for serious multi-brand shops.
Get the Otterly free trial — free trial, no credit card. Plans start at $29/mo. If you buy through this link we may earn a commission at no cost to you.
Buy it if: you are proving whether AI visibility matters for your brand; your buyers research in ChatGPT, Perplexity, and Google; you want the cheapest credible baseline in the category; you have the internal resources to act on GEO audit findings; or you are an agency that needs per-country client reporting without an enterprise contract.
Skip it if: your audience is technical (Claude/Grok coverage missing); you want fixes written, not diagnosed; you need attribution from mention to pipeline (nobody offers this yet); or you are a multi-brand shop where prompt stacking erodes the price advantage.
Start with the free trial and five prompts. In a week you will know whether AI visibility tracking deserves a line in your budget — and if it does, the baseline you captured is exactly what you need to justify the next tier.