Peec AI is an AI search analytics platform built in Berlin that tracks how your brand appears in answers from ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, and Microsoft Copilot. You define prompts that mirror real buyer questions — "best CRM for startups," "Notion alternatives" — and Peec runs them daily across your chosen engines, reporting brand mentions, citation sources, sentiment, and share of voice versus competitors.
Founded in January 2025 by Marius Meiners (CEO), Daniel Drabo (CRO), and Tobias Siwonia (CTO) — three founders who met in Antler's Berlin Winter 2024 cohort — Peec launched in February 2025 and has been on a tear since. A $21M Series A led by Singular in November 2025 (total funding: $29M) valued the company above $100M. By May 2026, TechCrunch verified $10M ARR. The company claims 3,000+ brands and agencies on the platform and a 4.9/5 G2 rating, though the G2 sample is small (roughly 9 verified reviews as of mid-2026).
Named customers include Axel Springer, Chanel, ElevenLabs, TUI, n8n, Attio, DEPT, Peak Ace, and KINESSO. The company employs 70–81 people across 10 countries, with its headquarters in Berlin and a sales office in New York.
Peec's methodology is browser-session simulation — it queries the live web UIs of each AI engine through automated browser sessions, capturing what real users actually see rather than API-mediated responses. This means its numbers reflect personalization, session variation, and the actual answer format a buyer would encounter.
| Category | AI visibility / GEO tracking and analytics |
|---|---|
| Engines tracked | 6 standard (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot). Up to 11 on Enterprise (adds Claude Sonnet 4, GPT-5 Search, DeepSeek, Qwen, Mistral). No Grok at any tier. |
| Starting price | $95/mo brands (Starter) · $245/mo agencies (Essential). Annual billing saves ~15%. No free tier; free trial available on self-serve plans. |
| Users | Unlimited seats on every plan — no per-user pricing |
| Tracking cadence | Daily on every paid plan |
| Methodology | Browser-session simulation (live web UI scraping) |
| Data residency | EU/GDPR (Berlin-based) |
| Best for | Agencies running 3–25+ clients; EU-based teams with GDPR requirements; mid-market brands needing multi-region tracking |
Buy it if you are an agency managing multiple client brands and need one account with isolated client projects, shared credit pools, pitch workspaces for prospecting, and unlimited team access. Also buy it if GDPR compliance or EU data residency is a procurement requirement — Peec is Berlin-based and stores all data within EU borders, which most US competitors cannot match without architectural changes.
Skip it if you are a solo marketer wanting the cheapest possible entry (Otterly starts at $29), you need Claude or Grok tracking on a budget (Claude is Enterprise-only), you want a tool that writes content fixes for you (Findrix does this at $49/mo), or you need the widest possible engine coverage at the lowest price (Rankscale includes 17+ engines on every plan).
The core loop is prompt-based. You add the natural-language questions your buyers actually ask AI engines. Peec runs those prompts daily across your chosen models and logs four things per answer:
Peec's Actions feature turns this data into a prioritized GEO roadmap, clustering citation sources into Owned Media opportunities (your pages that could be cited but aren't) and Earned Media gaps (third-party content where competitors appear but you don't). This is a monitoring-and-prioritization layer — Peec tells you what to do, but you still need to do it. There is no content writing, no auto-publish, and no page optimization built into the tool.
Multi-region support covers 80+ countries and 40+ languages, making Peec the broadest international tracker in this price band. Each project can target up to 3 countries on Pro and Advanced brand plans; agency plans unlock multi-country from Growth upward.
Peec prices by tracked prompts per month, not seats. Every plan includes unlimited users, daily tracking, and MCP integration. Annual billing saves roughly 15%. Prices in USD, verified August 2026.
| Plan | Monthly | Annual (per mo) | Prompts | Models | Projects | What unlocks |
|---|---|---|---|---|---|---|
| Starter | $95 | $80 | 50 | Choose 3 | 1 | 1 country/project; MCP; chat support; free trial |
| Pro | $245 | $205 | 150 | Choose 3 | 2 | 3 countries/project; chat + email support |
| Advanced | $495 | $420 | 350 | Choose 3 | 5 | Multi-country; Looker Studio; custom onboarding |
| Enterprise | Custom | Custom | Custom | Up to 11 | Unlimited | API; SSO; Claude, DeepSeek, Qwen, Mistral; all models |
The three-model trap. The single most important thing to understand about Peec's pricing: every self-serve plan lets you choose 3 of 6 engines. The other three are paid add-ons, and the per-model cost scales steeply with your tier:
Claude, DeepSeek, Qwen, and Mistral are not available as add-ons at all on self-serve plans — they require Enterprise, which is sales-led and custom-quoted. Grok is not in Peec's lineup at any tier.
Compare this to Findrix, which includes ChatGPT, Perplexity, and AI Overviews at $49/mo, or Otterly, which includes four engines at $29/mo. Peec's $95 Starter gives you three engines — the same number, at more than triple Otterly's price. What you're paying for is the polish, the unlimited seats, the agency workflow, and the EU hosting.
Peec runs a separate agency track with credit-based pricing. Every agency plan includes all six standard engines, unlimited seats, API access, MCP, Looker Studio, and white-label reporting — none of which are available on brand plans below Enterprise. The unit is credits, not prompts: one prompt tracked daily across three models uses ~90 credits per month.
| Plan | Monthly | Credits | Projects | Pitch projects | What's different |
|---|---|---|---|---|---|
| Essential | $245 | 10,000 (~111 prompts) | 3 | 3 | All 6 engines; API; CSV; chat support |
| Growth | $495 | 25,000 (~277 prompts) | 10 | 5 | Multi-country tracking |
| Scale | $795 | 65,000 (~722 prompts) | 25 | 7 | Heavier multi-client volume |
| Comprehensive | Custom | Unlimited | Unlimited | 10 | All models unlocked; SSO; dedicated support |
Pitch projects are the agency differentiator. Each plan includes a quota of 7-day free workspaces where you pull a prospect's AI visibility profile before a pitch meeting. Pitch projects sit outside your client project quota, and when the prospect signs, you convert the pitch project into a paid client project in three clicks — keeping the 7 days of data as a baseline. No other tool in this category offers anything comparable.
Credit math for agencies. A typical client with 10 prompts tracked daily across 3 models uses ~2,700 credits/month. Five clients need ~13,500 credits — that fits Essential ($245/mo, 10,000 credits) only if you run fewer prompts per client. Ten clients at the same volume need ~27,000 credits, pushing you to Growth ($495/mo). The agency pricing page claims API access is included on every paid agency plan, but some documentation says Scale adds API access — confirm API entitlement in writing before signing.
| Tool | Entry price | Included engines | Standout | Watch-out |
|---|---|---|---|---|
| Peec AI | $95/mo | 3 of 6 (brand); 6 (agency) | Unlimited seats; agency workflow (pitch projects, credit pools, Looker); GDPR/EU hosting; 80+ countries; MCP on every plan | 3-model cap; no free tier; extra models cost $35–165/mo; no Claude on self-serve; monitoring only |
| Otterly | $29/mo | 4 (ChatGPT, AI Overviews, Perplexity, Copilot) | Cheapest entry; best-in-class GEO audit at this price; 50+ country tracking; unlimited seats | AI Mode/Gemini/Claude are add-ons; 15 prompts is a teaser; diagnosis only |
| Findrix | $49/mo | 3–7 | Writes the fixes, not just the diagnosis; open methodology; free audit with no signup | Per-site billing; Claude/Grok are add-ons; newer tool |
| Profound | $99–499/mo | 9+ | Enterprise depth; 400M+ conversation panel; SOC 2; Prompt Volumes data | Sales-led; 1–3 week onboarding; price escalates fast |
The honest comparison: Peec is the tool you graduate to. Start with Otterly at $29 to prove the use case and establish your baseline. Move to Findrix at $49 if you need fixes written for you. Move to Peec at $95+ when you have a real multi-person team, multiple brands or clients, and need the agency workflow — pitch projects, shared credit pools, client-isolated dashboards, and MCP-automated reporting. For enterprises that need SOC 2 and prompt-volume panels, Profound is the only game in town — but you'll pay for it.
Peec's agency layer is its real competitive moat. Here's how it works in practice:
Peec also publishes an Agency Directory connecting brands with vetted GEO/AEO agency partners, including DEPT, Monks (S4Capital), and Threepipe Reply (Reply Group). Some partners carry a "Trusted Partner" badge for demonstrated, data-backed Peec AI experience.
No permanent free tier. Entry is $95/mo for brands (Starter) or $245/mo for agencies (Essential). A free trial is available on self-serve plans — confirm the current trial length at signup.
It is arguably the best-built tool in this category for agencies. Unlimited seats, isolated client projects, pitch workspaces, shared credit pools, all six engines on the agency track, API and Looker from the entry tier, MCP-automated reporting, and white-label dashboards. The main friction is credit planning — price your full client roster with the models each client needs before committing.
Profound is the enterprise leader: $155M total funding, SOC 2 Type II certified, 400M+ real conversation panel (Prompt Volumes), 9+ engines bundled, 700+ enterprise customers. Peec is the mid-market challenger: faster onboarding (~24 hours vs Profound's 1–3 weeks), self-serve pricing, unlimited seats, and EU data residency. For budgets under $400/mo, Peec. For budgets above $2,000/mo with enterprise procurement requirements, Profound.
Only on the Enterprise brand plan or the Comprehensive agency plan. Claude Sonnet 4, GPT-5 Search, DeepSeek, Qwen, and Mistral are API-only models available at the custom top tiers. They cannot be tracked on any self-serve plan at any add-on price.
Brand plans are prompt-based and let you choose 3 of 6 engines. Agency plans are credit-based and include all six standard engines, plus API access, Looker Studio, and white-label reporting from the entry tier. Agency plans also include pitch projects for prospecting. If you're tracking more than one brand and need client isolation, the agency track is the correct comparison even for in-house teams.
No public affiliate program. Peec distributes through direct sales, agency partnerships (invite-only with no commission for the first partner cohort), and a referral program administered via Dub. Creator partners get free access to Peec for content creation, not cash commissions. Some agency partners like Avenue Z offer discounts (e.g., 30% off) through their own partnership arrangements.
Yes. As a German company with all data stored within EU borders, Peec meets GDPR requirements out of the box. This is a genuine structural advantage over US-based competitors for EU procurement. However, Peec does not hold SOC 2 Type II certification as of mid-2026, which matters for North American enterprise buyers.
Try Peec AI — no permanent free tier, but a free trial is available on self-serve plans. Brand plans start at $95/mo, agency plans at $245/mo. Annual billing saves ~15%.
Buy it if: you are an agency managing 3+ client brands and need one account with isolated projects, pitch workspaces, and automated reporting; your team has more than 2–3 people who need access (unlimited seats eliminates per-user cost); GDPR compliance or EU data residency is a procurement requirement; or you're a mid-market brand with a real budget ($200–500/mo for meaningful coverage) and need multi-region tracking across 80+ countries.
Skip it if: you are a solo marketer or small team testing whether AI visibility matters (start with Otterly at $29 or Findrix's free audit); you need Claude or Grok tracking without an enterprise contract; you want a tool that writes the content fixes for you (Findrix at $49); or your budget won't cover both the plan and the model add-ons you need.
Peec is the most polished, best-funded, and fastest-growing tool in the GEO category. It earns its price for agencies and larger teams. Just do the add-on math before you buy — the sticker price is the floor, not the ceiling.